Expect Showground Booked To Capacity from April 8-12, 2013

Hannover, Germany and Princeton, N.J. - October 10, 2012 - HANNOVER MESSE with its clear focus on core technologies and services that enable industrial production, innovation and efficiency, is valued by companies and organizations around the globe as the world's premier industrial technology show. "The positive feedback we've received from exhibitors and visitors alike and the excellent registration levels predict a strong HANNOVER MESSE 2013," said Dr. Jochen Köckler, a member of Deutsche Messe's Managing Board.

Dr. Köckler sees this performance as doubly remarkable, given the current economic outlook for the next few months. "As the premier international meeting place for decision makers and investors from industry, business and government, HANNOVER MESSE has shown time and again that it has the power and influence to kick off new trends and shape future developments," he added.

The global economic situation means that enterprises are looking to next April's event to inject fresh momentum into the industrial technology market. Köckler notes, "Many firms have already registered display space. In fact, six months out from the start of HANNOVER MESSE 2013, some 70 percent of the available exhibition space at the Hannover Exhibition Center has already been booked - a level which is unprecedented at this early stage in the planning cycle. This is because companies know that in Hannover they can turn opportunities into real sales."

The organizers of HANNOVER MESSE, which will run under the motto of "Integrated Industry," anticipate that the Hannover showgrounds will be booked to capacity in 2013. "Given the high level of registrations at this early stage, we have every reason to be optimistic about next April's show," explained Köckler. "And one other thing is for sure, the fair will again be an international showcase of the highest caliber, where visitors will find the full range of solutions for all the big challenges facing all sectors of industry today. HANNOVER MESSE profiles the current state of the art in industry and previews key future trends."

Five Core Theme Areas and Limitless Synergy Potential

HANNOVER MESSE's main strength is the incredible breadth and diversity of the innovations on show combined with the in-depth coverage given to each of its five core theme areas - Industrial Automation and IT; Energy and Environmental Technology; Power Transmission and Control; Industrial Supply, Production Technologies and Services; and Research and Development. "All the technologies on show in each theme area have one thing in common - they are designed to boost the productivity and therefore the competitiveness of manufacturers," said Köckler. "However, what makes HANNOVER MESSE truly unique is the level of interdisciplinary information sharing it facilitates, as well as the sheer limitless synergy potential it creates by concentrating all key industries in one location at the same time."

HANNOVER MESSE features a powerful array of networking events, panel discussions and forums to cultivate and multiply the myriad valuable new business contacts and concrete business deals made at the exhibition stands. Decision makers and investors from around the world attend these events to learn about the latest trends, themes and technologies. This comprehensive program is instrumental in facilitating interdisciplinary knowledge sharing and creating a large proportion of the over five million new business contacts made at the fair each year.

Spotlight on "Integrated Industry"

Networking is not only important to the exhibitors and visitors at HANNOVER MESSE, it is also a critical part of our technology future. The growing integration of all sectors of industry is reflected in the official theme for HANNOVER MESSE 2013, "Integrated Industry." This heralds a future where machines, industrial equipment, work pieces and system components are increasingly intelligent and able to exchange information with each other in real time. This capability is the key to seamlessly documenting individual products throughout their entire life cycle and to the automatic initiation of vital processes, such as maintenance and repairs.

Digitization and IT are profoundly changing the way companies operate and cooperate. They are affecting the way information is exchanged within enterprises and boosting collaboration within and across different industries, leading to exciting and highly effective new alliances. For these reasons it is only fitting that HANNOVER MESSE, the world's biggest marketplace for all sectors of industry and the foremost incubator of interdisciplinary synergies, should adopt "Integrated Industry" as its lead theme.

Partner Country Russia

Every year, HANNOVER MESSE features one of its major exhibiting nations as Partner Country. Next year's Partner Country, the Russian Federation, is one of the world's biggest economies. In 2013, Russia's Partner Country showcase will encompass a range of displays and numerous forums and events. "The enormous investment potential of the Russian market will be a major point of attraction for all HANNOVER MESSE visitors," said Köckler. 2013 is also Russia's "Year of Sustainability" - a theme that will resonate strongly throughout HANNOVER MESSE.

For more information, please contact: Ulli Hammer at (609) 987-1202 x 205 or uhammer@hfusa.com

About HANNOVER MESSE (the Hannover Fair)

The world's leading showcase for industrial technology is staged annually in Hannover, Germany. The next HANNOVER MESSE will be held from April 8-12, 2013 and feature Russia as its official Partner Country. HANNOVER MESSE 2013 will comprise 11 flagship fairs: Industrial Automation • Motion, Drive & Automation (MDA) • Energy • Wind • MobiliTec • Digital Factory • ComVac • Industrial Supply • IndustrialGreenTec • Surface Technology • Research & Technology. The upcoming event will place a strong emphasis on industrial automation and IT, energy and environmental technologies, power transmission and control, industrial subcontracting, manufacturing technologies, services and R&D.

About Hannover Fairs USA

Hannover Fairs USA (HFUSA) provides global fair exhibitors lead generation and product launch support across target buyers and distribution networks worldwide. HFUSA works closely with exhibitors to help them maintain their competitive position on and off the show floor and to connect with a broad range of new market audiences. For more information, go to www.hfusa.com.