Rethink Robotics' Baxter Robot Will Be Recognized at Edison Awards Gala on April 25 in Chicago

BOSTON, MA--(Mar 12, 2013) - Rethink Robotics has been named a 2013 Award Finalist by the internationally renowned Edison Awards™. Rethink Robotics' Baxter robot is a Finalist in the Living, Working and Learning Environments category, one of twelve categories honored by the Edison Awards. The distinguished awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.

"Innovation is the key enabler of our mission to create smarter, more adaptable, low-cost robotic solutions for manufacturers. We're delighted to be recognized for Rethink Robotics' innovation by an organization as prestigious as the Edison Awards," said Rethink Robotics CEO, Scott Eckert.

The ballot of nominees for the Edison Awards is judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledge the Finalists' success in meeting the award criteria of Concept, Value, Delivery and Impact. The Panel includes members of the Marketing Executives Networking Group (MENG), the American Association Advertising Agencies (4As), the Chief Marketing Officer Council (CMO), the Design Management Institute (DMI), the American Productivity & Quality Center (APQC), the American Society of Mechanical Engineers (ASME), and the Association of Technology Management & Applied Engineering (ATMAE). Also on the Panel are hundreds of past Edison Award winners, marketing professionals, scientists, designers, engineers and academics.

Award winners will be announced April 25, 2013 at the Edison Awards Annual Gala, held in the Grand Ballroom at historic Navy Pier in Chicago, IL.

About The Edison Awards

The Edison Awards is a program conducted by Edison Universe, a 501(c)(3) charitable organization dedicated to fostering future innovators. The 2013 Edison Awards are sponsored by Nielsen, Discovery Communications, Science Channel, and USA Today. For more information about the Edison Awards, Edison Universe and a list of past winners, visit www.edisonawards.com.

About Rethink Robotics

Rethink Robotics, Inc. developed the world's first robot with common sense to increase productivity and efficiency in manufacturing environments. Introducing robots into places that have never been automated before, Rethink's Baxter robot is making manufacturers more efficient, their workers more productive and keeping jobs from migrating to low-cost regions. Based in the Innovation District of Boston, Massachusetts, the company is funded by Charles River Ventures, Highland Capital Partners, Sigma Partners, Draper Fisher Jurvetson and Bezos Expeditions, the personal investment company of Jeff Bezos. For more information about Rethink Robotics, please visit www.rethinkrobotics.com or follow us on Twitter @rethinkrobotics.