Morgan Crucible has combined its two divisions Morgan Ceramics and Morgan Engineered Materials to create a unified business under the new name Morgan Advanced Materials.

The simplified structure completes the company's journey over recent years to create a unified and coherent "one Morgan" business that better reflects its activities in a wide range of technically demanding, high performance engineering applications. The change will allow the Group to promote its full range of products and technologies more effectively and help position it for continued growth in its chosen markets in the energy, transport, healthcare, electronics, petrochemical and industrial sectors.

"We are creating a consistent 'One Morgan' business that will enable us to serve our customers better by widening the depth and breadth of expertise available to each project," said Mark Robertshaw, CEO. "By continuing to streamline our activities we are more efficient and in a good position to accelerate profitable growth."

Morgan Advanced Materials is a world leader in the design and manufacture of performance materials engineered as high specification components, assemblies and systems. The company works with major players in its chosen markets where its materials science and applications engineering skills can solve technically demanding challenges.

Much of its business involves the design and manufacturer of precision-engineered bespoke parts developed in close collaboration with customers to help them make step change improvements in the performance of their products, some of which operate in extreme environments. The business thrives on innovation and its technical teams are constantly pushing the boundaries of performance and cost to achieve customers' goals.

The new name retains the history, strength and reassurance of the Morgan brand whilst better reflecting the Group's current activities and focus for future growth. The change to Morgan Advanced Materials is effective from 27th March 2013 and will be applied throughout the Group over the following six months. As changes take place, customers, suppliers and other key stakeholders will be kept fully informed.

For more information on Morgan Advanced Materials visit www.morganadvancedmaterials.com