Demonstrating the Technological Power, and Achieving the Future of Innovation

BERLIN, July 28, 2016 /PRNewswire/ -- A grand award ceremony will be held at the IFA show on September 3, 2016 to unveil the "2016 IFA Product Technical Innovation Award" cosponsored by the International Data Group (IDG) and German Industry and Commerce Ltd. The beautiful Miss IFA, its official image spokesman, will present the awards to winners.

As one of the world's largest and most influential exhibitions for consumer electronics and home appliances, Internationale Funkausstellung Berlin (IFA) has become a leading platform for manufacturers and traders of consumer electronics in various countries around the world to gather and display their new products and new technologies, and the exhibition will be held at Messe Berlin from September 2 to 7, 2016.

In recent years, with the development of Internet technology, upgrading level of consumer electronic products manufacturing and an increase in residents' income, the integration of consumer electronic products and the Internet has become a trend. People have been used to apply consumer electronic products in their daily life. With the fast growth in the emerging consumer electronics industry, the overall situation keeps active.

The theme of the event will be "demonstrating technological power, and achieving the future of innovation", in order to push consumer electronics enterprises to reform and upgrade interconnection, accelerate technical adjustment and innovation of service manner, and provide durable products suitable for the future so that consumers can strongly feel the ease and convenience brought by technical innovation.

The candidate brands include TCL, ZTE, Samsung, Sony, Siemens, Haier, BOE, Changhong, LeEco, Great Wall, Galanz, Hisense and other well-known consumer electronics enterprises at home and abroad.

The organizing committee of the IFA Product Technical Innovation Award will work out the overall score by professional reviewers' rating, online voting and product technical evaluation based on the product technical materials submitted by the participating enterprises, and finally awards such as display technology, health preservation technology, energy-saving and environmental protection technology, innovative technology for unmanned aerial vehicles, VR/AR innovative technology and information security technology are obtained.

The final list of winners will be published on the IFA International, i.e. the IFA Official Show Daily, accessible to 220,000 viewers and more than 500 top media in the world, including large purchasing groups of electronics in Europe and partners in the electronics field.

The event will be followed and reported by over 300 integrated and professional media platforms, such as newspapers, magazines, newswires, broadcasting stations, information disclosure media, databases and websites. All award-winning enterprises and products will receive all-directional, three-dimensional publicity from internationally well-known media, so as to comprehensively show the capability of brand development, and lift the reputation of the products and brands both in the industry and consumers group.

In the meantime, it is also conducive for the awarded enterprises to expand to overseas markets, find international partners quickly and strengthen the construction of overseas channels, so as to become one of the world's top platforms in a short time.

Driven by the brand-new smart interconnection technique, the world's consumer electronics enterprises have quite excellent performance in both technical innovation and product R&D, and the IFA show is an important stage which encourages R&D innovation and allows the consumer electronics enterprises and cutting-edge products to enter into the international market.

Based on consumer electronics manufacturers' innovation in technology, design, interaction and user experience, the "IFA Product Technical Innovation Award" selecting event presents the unique charm of science and technology of cutting-edge consumer electronics to global consumers, demonstrates the power of technological innovation from consumer electronics, and constantly promotes the development of the global consumer electronics industry and enterprises.