PickNik Robotics Unveils New Branding as "The Unstructured Robotics Company"

As part of the rebrand, PickNik Robotics will now be known as "The Unstructured Robotics Company." The new name reflects the company's singular focus on developing robotics software that can operate effectively in unstructured environments such as in space stations, disaster zones, underwater manipulation, and cultivation.

PickNik Robotics, the world leader in robotics software for unstructured environments, today announced a comprehensive rebranding initiative aimed at better communicating the company's mission, strengths, and growth trajectory.


As part of the rebrand, PickNik Robotics will now be known as "The Unstructured Robotics Company." The new name reflects the company's singular focus on developing robotics software that can operate effectively in unstructured environments such as in space stations, disaster zones, underwater manipulation, and cultivation. The rebrand also includes a new logo, tagline, and website, all designed to convey the company's expertise, innovation, and leadership in the field of unstructured robotics.

"We are thrilled to introduce our new brand as 'The Unstructured Robotics Company,'" said CEO and Founder Dave Coleman. "Our new branding reflects our deep commitment to creating software that solves real-world problems in challenging and dynamic environments. With our new messaging, we hope to better communicate the value we bring to our customers and partners."

The company's new tagline, "Robotics Software for the Unstructured," captures the essence of PickNik Robotics' mission to create robotics software that can adapt to any environment, no matter how complex or unpredictable.

The rebranding initiative comes at a time of rapid growth for PickNik Robotics, which now has over 50 employees and a growing customer base in industries such as the space industry, agriculture, and logistics.

"We are excited to enter this next phase of our company's growth with a brand that truly reflects who we are and what we stand for," said Dave. "We believe that our new branding will help us better connect with our customers and partners, and position us for continued success in the years to come."

For more information about the rebrand, visit https://picknik.ai/2023/04/06/picknik-robotics-rebrand.html

About PickNik Robotics

PickNik Robotics is the industry leader in solving the hardest robotics problems. Companies of all sizes, both on Earth and in space, rely on PickNik for bringing the most advanced solutions to life for both structured and unstructured environments. Major robotics organizations, such as NASA, Google, Amazon, Samsung, and many others, have partnered with PickNik to develop robotic applications. PickNik also supports and collaborates with the worldwide open source robotics movement and is the lead developer of MoveIt. Founded in 2015, PickNik is based in Boulder, CO. More information at www.picknik.ai

Featured Product

3D Vision: Ensenso B now also available as a mono version!

3D Vision: Ensenso B now also available as a mono version!

This compact 3D camera series combines a very short working distance, a large field of view and a high depth of field - perfect for bin picking applications. With its ability to capture multiple objects over a large area, it can help robots empty containers more efficiently. Now available from IDS Imaging Development Systems. In the color version of the Ensenso B, the stereo system is equipped with two RGB image sensors. This saves additional sensors and reduces installation space and hardware costs. Now, you can also choose your model to be equipped with two 5 MP mono sensors, achieving impressively high spatial precision. With enhanced sharpness and accuracy, you can tackle applications where absolute precision is essential. The great strength of the Ensenso B lies in the very precise detection of objects at close range. It offers a wide field of view and an impressively high depth of field. This means that the area in which an object is in focus is unusually large. At a distance of 30 centimetres between the camera and the object, the Z-accuracy is approx. 0.1 millimetres. The maximum working distance is 2 meters. This 3D camera series complies with protection class IP65/67 and is ideal for use in industrial environments.