Billions Are Being Invested in a Robot That Americans Don't Want
Keith Naughton for Bloomberg Technology: Brian Lesko and Dan Sherman hate the idea of driverless cars, but for very different reasons. Lesko, 46, a business-development executive in Atlanta, doesn’t trust a robot to keep him out of harm’s way. “It scares the bejeebers out of me,” he says.
Sherman, 21, a mechanical-engineering student at the University of Minnesota, Twin Cities, trusts the technology and sees these vehicles eventually taking over the road. But he dreads the change because his passion is working on cars to make them faster.
“It’s something I’ve loved to do my entire life and it’s kind of on its way out,” he says. “That’s the sad truth.”
The driverless revolution is racing forward, as inventors overcome technical challenges such as navigating at night and regulators craft new rules. Yet the rush to robot cars faces a big roadblock: People aren’t ready to give up the wheel. Recent surveys by J.D. Power, consulting company EY, the Texas A&M Transportation Institute, Canadian Automobile Association, researcher Kelley Blue Book and auto supplier Robert Bosch LLC all show that half to three-quarters of respondents don’t want anything to do with these models. Cont'd...
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