ABB Robotics, the leading global industrial robotics company, partners with Valtech to develop an innovative digital platform “Robotics One”

December 18, 2024 - Valtech, the experience innovation company, has announced its partnership with ABB Robotics, a global leader in industrial robotics and discrete automation, to create a cutting-edge digital platform designed to enhance operational efficiency, increase lead quality, and boost customer satisfaction.

This new platform will enable users to seamlessly find, order, manage, and troubleshoot ABB Robotics' products and solutions throughout the customer journey and lifecycle. The portal will use AI search to improve product discovery and provide customers and prospects with an intuitive and personalised experience. In addition to the commerce engine, the platform will integrate several advanced features including a Customer Portal, Customer Identity and Access Management, Installed Base Information and Product Information Management.

ABB is committed to improving customer satisfaction by providing a convenient and tailored experience to customers and partners.

"We are thrilled to partner with ABB Robotics on this transformative project," said Markus Cansever, Managing Director DACH at Valtech. "The new Robotics One portal is set to transform customer engagement through advanced digital solutions. This collaboration represents a significant advancement in improving the customer experience and establishing new benchmarks in the manufacturing industry."

As an experience innovation company with deep expertise in the manufacturing sector, Valtech presented a compelling vision for digital sales and marketing for ABB Robotics and its customers during the competitive pitch process.

"Our collaboration with Valtech will elevate the way our customers and partners engage with our products and services," said Franco Mezzano, Global eCommerce Manager - Robotics at ABB. "Robotics One will not only streamline access to our offerings, but also provide a more intuitive and personalised experience that meets the evolving needs of our industry. Our partnership with Valtech is an important step forward in our commitment to delivering unparalleled convenience to our customers and partners."

The personalised and user-friendly portal is designed not only to boost sales with existing customers, but above all to enhance convenience and drive higher customer satisfaction. The platform will reduce costs by streamlining processes and will play a crucial role in data analysis, refining marketing strategies, and exploring new business models, leading to innovation and increased brand awareness that will attract new customers.

The global, multi-year, and multi-phase initiative began in July 2024, with a worldwide rollout covering all participating countries, expected to be completed in waves throughout 2025 and 2026.