Lab0 Strengthens Robotics Leadership with Board Appointments: U-Haul Director & Amazon Robotics Veteran Join to Scale AI-Driven Warehouse Automation
Lab0, a leader in AI-driven warehouse automation, appoints Jim Grogan (U-Haul Board Member) and Kelly Riedel (ex-Amazon Robotics) to its Board. Their expertise in logistics, robotics, and corporate governance will accelerate Lab0's growth as it scales autonomous solutions.
Lab0 , a cutting-edge robotics and automation company, today announced the appointment of Jim Grogan and Kelly Riedel , to its Board of Directors. With deep expertise in corporate governance, automation, and logistics, these industry veterans will help guide Lab0's strategic direction as it scales
Lab0 has established its Board of Directors to guide its next phase of growth and innovation in robotics automation. With deep experience in logistics, automation, and corporate strategy, the newly appointed board members will help shape Lab0's vision, drive business growth, and strengthen its position as a leader in end-to-end supply chain automation.
Meet the inaugural board members
Jim Grogan, Board Member, U-Haul Holding Company. Grogan is an experienced corporate leader with a background in governance, strategic oversight, and investment management. He is a Board Certified Director by the National Association of Corporate Directors (NACD) and has been a Board Leadership Fellow since 2014. Previously, he served as President and CEO of Sterling Financial (TSA) and has held board positions at multiple public and private companies. With expertise in private equity, real estate
operations, and enterprise consulting, Grogan has spent over a decade advising a global private enterprise on investment strategies and operational growth. He currently serves on the boards of U-Haul Holding Company, Drees Homes, and startup Bunafr, bringing valuable governance experience that will help Lab0 scale and strengthen its market position.
Kelly Riedel, Former Head of Operations, Amazon Robotics. Riedel is an experienced operations and technology executive with a background in robotics, automation, and large-scale business management. She currently serves as Chief Operating Officer at LightForce Orthodontics and is a board member at OPT Industries. Previously, Riedel led Operations for Amazon Robotics, overseeing manufacturing, supply chain, logistics, production engineering, and business operations. She played a key role in scaling Amazon's robotics technologies and optimizing automation in logistics. Prior to that, she served as Head of Legal at Amazon Robotics, providing strategic counsel on robotics and AI-driven automation. Her expertise in both operations and legal strategy will be instrumental in guiding Lab0's growth and helping to strengthen the scalability and reliability of its automation solutions.
"Bringing together leaders with deep expertise in automation, logistics, and scaling complex operations is critical as Lab0 moves into its next phase of growth. Jim and Kelly have been leaders in transforming supply chain and robotics strategies for some of the world's largest enterprises. Their leadership will help us accelerate innovation, expand our market presence, and push the boundaries of what's possible in AI-driven automation," said Steve Toebes, CEO of Lab0.
Lab0's appointment of its inaugural board came as the company geared up for two major industry events. At ProMat 2025 (March 17-20, Chicago), Lab0 showcased RoboGlide in continuous, real-time operation throughout all four days, demonstrating its impact on high-throughput warehouse automation.
At NVIDIA GTC 2025 (March 17-20, San Jose), Lab0 highlighted how its AI-powered vision and motion planning - enabled by the NVIDIA Isaac platform (including Isaac Sim and Isaac Lab) - allowed its robots to dynamically adapt to changing warehouse conditions.
Lab0's first customer - a $30B small box retailer and one of the largest importers of goods into the U.S.- has already deployed Lab0's automation solutions. The company's AI-driven, real-world-tested systems are demonstrating their value in real-world warehouse operations.
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