Talla, a leading expert on robotics and AI, will kick off the second day of Automate on May 13 in Detroit

Today, the Association for Advancing Automation (A3) announced that Deepu Talla, vice president of robotics and edge AI at NVIDIA, will deliver a keynote address titled "Industrial Autonomy in the Era of Physical AI" at Automate 2025 on Tuesday, May 13, at 9 a.m. The Automate Show and Conference is the leading showcase for the robotics and automation industry in North America.

Talla will talk about how physical AI and NVIDIA's innovative ecosystem are revolutionizing automation by transforming it from a static system to a dynamic, adaptive technology that is reshaping a wide range of sectors, from manufacturing and logistics to autonomous robots and vehicles, with a potential to impact up to $50 trillion in global GDP.

"NVIDIA is among the world's most innovative technology companies and a key accelerator of the industrial AI ecosystem," said Jeff Burnstein, president of A3. "Given Deepu's expertise and forward-thinking perspective, we are confident that Automate attendees will gain valuable insights from his keynote session."

Talla joins a keynote speaker lineup that includes Brad Holmes, the Detroit Lions executive vice president and general manager, alongside Dan Miller, Fox 2 sports director and voice of the Lions, who will present together on organizational transformation.

"The big bang of robotics has arrived," said Deepu Talla, vice president of robotics and edge AI at NVIDIA. "Powered by advances in simulation, multi-modal generative models and accelerated computing from edge-to-cloud, the physical AI ecosystem is transforming the world's largest industries and driving the next wave of industrial autonomy."

Automate 2025 will take place May 12-15 in Detroit at Huntington Place, and keynotes are free to all show and conference attendees. During the Automate Show, more than 800 exhibitors will display the latest in robotics, vision systems, AI, motion control and more across more than 320,000 square feet. Anyone ages 12 and older can attend the free show. A paid industry conference will coincide with the free show and is slated to feature more than 200 speakers.

Check the Automate Show site for updates about sessions and exhibitors, as well as the paid conference agenda. 

About the Association for Advancing Automation (A3)

The Association for Advancing Automation (A3) is the leading global advocate for the benefits of automating. A3 promotes automation technologies and ideas that transform the way business is done. Members of A3 represent over 1,300 manufacturers, component suppliers, system integrators, end users, academic institutions, research groups, and consulting firms that drive automation forward worldwide.

A3 hosts a number of industry-leading events, including Automate (May 12-15, 2025, in Detroit, MI), The Robotic Grinding & Finishing Conference (July 21-23, 2025, in Minneapolis, MN) and the International Robot Safety Conference (November 3-5, 2025, in Houston, TX).