IBM Executives Bridget Karlin, Donna N. Dillenberger and Beth Smith explain how AI will transform the business world

Las Vegas, NV, January 5, 2018 - The Consumer Technology Association (CTA) - owner and producer of CES® - today announced a new CES 2018 SuperSession featuring IBM executives Bridget Karlin, Chief Technology Officer & Vice President, GTS Technology, Innovation & Automation, Donna N. Dillenberger, IBM Fellow, Enterprise Solutions; and Beth Smith, General Manager, IBM Watson.

The session - Turning AI into New Ways of Doing Business on Jan. 10, 2-3 PM, Tech East, LVCC, North Hall, N257 - will discuss how professionals are putting the technology to work to better serve customers through increased engagement and accelerated research and the future of AI.

"AI has the power to change the world, and companies such as IBM are using the CES platform to share their latest breakthroughs and insights," said Karen Chupka, senior vice president, CES and corporate business strategy, CTA. "I am proud and excited to add these leaders to our long list of exemplary speakers using the CES stage to share their vision. This panel will provide great insights into how companies across all industries around the world are putting IBM Watson to work, managing workflows, data sets and insights all through AI."

CES 2018 will feature a new Marketplace and conference track on the future of AI, a key ingredient technology over the next decade that is being folded into consumer tech applications across all industries including automotive, health, home, robotics and agriculture. And CES 2018 will showcase AI innovations with an increased focus on user value and that has the power to improve the world.

"We are in an extraordinary time, where companies in all industries must reinvent themselves around data," said Karlin. "Harnessing that data with AI creates a new partnership between humans and technology. At IBM, we believe the pairing of human and machine is bringing the greatest value to enterprises."

CES 2018 is the global stage for innovation and will run from Jan. 9-12, 2018 in Las Vegas, Nevada, NV.


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About CES:
CES® is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world's business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social.

About Consumer Technology Association:
Consumer Technology Association (CTA) is the trade association representing the $321 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies - 80 percent are small businesses and startups; others are among the world's best known brands - enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® - the world's gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA's industry services.