Theisen’s store teams in Dubuque, Dyersville, and Jefferson welcome Tally, the world’s most advanced shelf-scanning robot, to improve product availability and enhance the shopping experience

April 16, 2025 - Theisen's Home•Farm•Auto is proud to announce the introduction of Tally, the world's first and most advanced shelf-scanning inventory robot, to three of its stores: Theisen's of Dubuque, IA; Theisen's of Dyersville, IA; and Theisen's of Jefferson, WI. This marks the retailer's first phase in adopting cutting-edge technology to deliver an even better experience to customers and associates alike.

Using advanced AI and computer vision technology, Tally identifies out-of-stock items, pricing errors, and misplaced products, collecting comprehensive product data and providing quick actions for Theisen's associates.

With Tally's insights, store teams can ensure that customers' desired items are adequately stocked and priced right, while also enabling faster fulfillment of online orders. Tally makes store teams' jobs easier and more enjoyable, freeing up time to better support customers.

"We are committed to delivering the highest quality shopping experience for our valued customers, and Tally is a powerful tool for taking that to the next level," said Steve Jensen, CMMO. "Bringing Tally to our Dubuque, Dyersville, and Jefferson locations is an exciting step forward. This technology makes daily tasks more efficient, so our teams can focus on what matters most—taking care of customers."

Tally is intuitive, friendly, and fits naturally into the retail environment. Intentionally designed to be shy and unobtrusive, Tally makes subtle noises to avoid surprising or startling anyone as it scans shelves. If Tally meets a customer in the aisle, it will pause to allow them to finish their task, go around them, or turn around and come back later so as not to interrupt their shopping.

For more information about Tally and how it enhances the shopper and store team experience at Theisen's, visit simberobotics.com.

About Theisen's
Family-owned and operated since 1927, Theisen's Home•Farm•Auto offers a wide range of products including farm and ranch supplies, pet food, home improvement essentials, and outdoor gear. With 24 locations across Iowa and Wisconsin, Theisen's is committed to quality, service, and supporting the communities it calls home.

About Simbe
Only Simbe's Store IntelligenceTM platform offers multimodal solutions to increase retail brands' performance with unprecedented visibility and near real-time insights. Cutting-edge AI and robotics power business-critical intelligence that streamlines inventory management and store operations, while elevating store teams and shoppers' experiences.

Simbe's comprehensive platform includes the world's first autonomous, item-scanning robot, Tally, which identifies exact product location, stock level, and pricing & promotion information with market-leading computer vision. Simbe works with top worldwide brands in the US, Europe, and Asia. For more information, visit www.simberobotics.com.